Alan Thomas

Chief Executive Officer

Alan is the CEO of Golf Care and a Chartered Insurer (ACII) with over 26 years of experience in the insurance industry. A keen golfer himself, Alan brings both personal passion and professional expertise to the brand. Since joining Golf Care, he has focused on delivering specialist insurance solutions for today’s golfers.

Alan’s career includes leading product innovation at Hiscox and Simply Business, where he launched multiple customer-focused products and helped reach over one million customers. He also played a key role in introducing cyber insurance to the UK market and led Simply Business to become one of the UK’s first major B-Corps.

With a strong background in sports insurance which spans 10 years, Alan is committed to making Golf Care the go-to provider for specialist golf insurance. His leadership ensures that every policy is designed with golfers in mind—whether you're teeing off at your local club or travelling abroad for a tournament.